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| Social Graph Mapping | Influencers and Affinity Mapping |
Built on proven mobile carrier technology, UNBOUND has developed two proprietary algorithms:
- Social mapping – reveals consumer linkages within social networks and ranks consumers by type of social connections
- Consumer ranking – enables of the creation social density maps by clustering the affinities of similar consumers
UNBOUND’s social mapping algorithm processes millions of records in parallel to produce advanced social data clusters. The consumer ranking algorithm supports intelligent consumer segmentation by grouping affinities, which exposes psychographics, enables influencer identification and reveals micro-community social structure.
The combination of these two algorithms makes detailed social search and analysis possible across UNBOUND’s 70 million+ consumer social graph—with additional mapping to more than 200 million consumers who are separated by one degree.
Widget Builder Framework
Based on patented technology, UNBOUND’s Widget Builder Framework (WBF) is the first widget platform to combine presence, which detects a person’s availability, and social profile information preference to deliver a real-time referral tracking/ranking and social media syndication environment.
The WBF empowers brands to mange their presence across many social sites with integrated consumer signup that is linked to matching affinity-based downloadable content and a turnkey contest function.
Our branded widget platform offers a customizable interface that enables greater consumer engagement through dynamic content display and media feeds. The platform collects and categorizes all consumer interaction, providing additional social information that is transmitted to the widget owner’s data store. This information is stored in global user profiles (Smart Groups) that are based on user referrals, the depth of sharing within a community and specific media consumption.
Our web-based framework supports multi-widget profile management and social media content distribution geared to any vertical market. UNBOUND’s combination of social analysis/search and target influencer engagement via sharable widget delivery provides the most comprehensive approach available in digital consumer relationship building.
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