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| UNBOUND Social Search |
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Brand marketers use UNBOUND Social Search to expand their existing communities by zeroing in on the more than 70 million consumers in the UNBOUND Social Graph.
With UNBOUND Social Search, users can input any combination of demographics, geolocations and interests and quickly receive all the social profiles that match these criteria. They can also specify a particular community within the UNBOUND Social Graph and receive a ranked set of affinities and influencers associated with it. Armed with this information, brand owners can then create highly targeted, affinity- and influencer-based viral marketing campaigns that reach out to that community.
In addition, brand marketers with extensive customer email lists can use UNBOUND Social Search to target these lists with greater impact than ever before. Brands can upload millions of email addresses and map each address to its corresponding social profile in the UNBOUND Social Graph—revealing a wealth of information about each address owner.
When the mapping process is complete, brand owners can analyze the demographics, geolocations, affinities and influencers for this community and leverage this information to create highly-targeted social media marketing campaigns that connect with and engage these consumers.
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