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| UNBOUND Social Analysis |
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Brand marketers use UNBOUND Social Analysis to leverage their existing presence on MySpace, Facebook or any of the other major social networks.
Though they may be connected with anywhere from hundreds to millions of
”friends,” these brands most likely don’t know much about their communities. For example: What are their demographics? Where do they live? What are their interests and affinities? Who are they connected to? Who influences them and how?
Using UNBOUND’s proprietary social mapping technology, UNBOUND Social Analysis answers these questions—and more. In addition, UNBOUND Social Analysis enables marketers to “filter” communities using a variety of criteria, receive all social profiles that match these criteria and automate the process of reaching out to these individuals.
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