October 5, 2007
Comcast (Ziddio.com): Comcast Ziddio.com campaign goals were to attract user generated content in the form of bloopers and increase subscriber signups. Individuals were targeted based on video segmented in the UnBound social database that had posted skateboarding and snowboarding video slip ups while at the same time the video participants would bring in their friends to check out them on ziddio.com. The winner was awarded a $25K prize.
August 25, 2007
Home Box Office (HBO): hosted the live broadcast of Justin Timberlake (JT) concert in Madison Square Gardens. The goal of the viral video campaign and show countdown widget was to attract potential new subscribers to the premium channel via the JT affinity while providing exclusive Justin Timberlake video content to those that registered. Fans posted video professing to be the ultimate Justin Timberlake fan and the fan with the most votes won a high end HDTV.
July 25, 2007 VIBE’s User Generated Video Rap Battle Contest Goes Viral With UnBoundSOUND’s Social Marketing Platform
"We were serving 10,000 video streams a month prior to UnBound starting, and in a month, with their marketing help, we served 1.2 Million video streams… more than a 100 times lift! UnBound’s expertise and technology made it possible."
John DeMarchi, General Manager Vibe Interactive Media. Hear from John DeMarchi on our Video walkthough - YouTube UnBound Vibe Press Rlease
July 14, 2006
SonyBMG (JIVE): launched Deep Side and Natasha on the JIVE label and needed to create a viral buzz around their new releases. UnBound was contracted to grow each artist fans base driving Natasha’s fans to 20K and Deep Side to 120K fans. Deep Side was the first group on a social site to launch a vial Radio Request Widget based on UnBound’s widget platform enabling fans to share and have access to an exclusive track with for every fan Optin would obtain and exclusive track download. Rob Wiemers VP Marking Zone Entertainment (Deep Side Management) "UnBound really pays attention to what the fans are into and knows what all the social groups want it’s amazing. Just look at the fan comments and our sales and you will see why these guys have got something special going on."
June 21, 2006
MobiDada.net: utilized consumer affinity towards vertical music genres and attracted fans linked with target artists in those same genres using exclusive track download to prompt mobile Optin with Mobi Dada.net. Rock, Rap and HipHop were matched with UnBoundSOUND artists and their social sites. The Optin Widget was pushed out to fans redirecting them to the Mobi Dada.net promotional download. The goal was to attract fans to the newly launched mobile ringtone site and create viral awareness.
March 24-28, 2006
WinterMusicConference: Meet Chase McMichael at WMC 2006 Miami Beach and hear how UnBoundSOUND is revolutizing the digital content distrobution and viral marketing to it's growing promoter-consumer network.
Two Panels; 21st Century Marketing and Revenue Streams 3/25/2006 - 1:00 PM
Technology and the Music Business 3/27/2006 - 12:30 PM
September, 2005
UnBound secures crucial patent 6,941,339
This patent covers the ability to send contextual content to widgets, mobile and desktop device based on user's profile and affinity based on "On Edge Definition".
